Understanding The Difference Between Branding And Advertising

The sad fact is that many business owners do not prioritize branding when they comes to the investments make into their company. Instead many business owners tend to focus on the advertising aspect without always understanding that there is difference between the two. Advertising is simply what you do to make people buy your product or service and bring in money. If you are selling cakes, for example, with proper advertising you should be able to get people to buy your cakes within the week or month of your advertising campaign however, someone that is celebrating their birthday many months later may not remember your advertising or your cakes when their birthday does come around but with proper branding strategy you are likely to have the same person remember your brand and your cake many months later and come back to your company without even having to be reminded with a brand new advertisement. If you take the brand Starbucks for example you will realize that people go to Starbucks with friends because of how the coffee shop and the brand makes him feel rather than for the coffee itself. If a person simply wanted coffee, they would be able to make a coffee for themselves at home for a fraction of the cost and yet people choose to spend many times that amount to have a coffee at Starbucks simply because of how the branding has been done and the brand is being position in the customers mind. When you think of Starbucks, the chances are that the first thing you think about is the atmosphere, the beautifully done decor, the comforting aroma of coffee, the dim lights and the cozy seating but surprisingly having a coffee itself may not be one of the first thing that you think about when you think of Starbucks. It is similar with brands such as McDonalds, Burger King and many other fast food joints that have convinced you to come to the store and spend your money on a product that is not even that great and yet many customers keep coming back due to successful branding.

Keeping your brand fresh in the minds of your customers and potential customers

It is important for you to always keep your brand and your logo fresh in your customers and potential customers minds so that they do not forget your brand at any point and also because you want them to remember your brand and your business if ever they have the need for the product that you offer. You can achieve this by having promotional merchandise suppliers supply you with a range of products and items that are branded with your logo and branding that you can give out to your customers as well as your potential customers.

Promotional products can include branded T shirts, branded caps or even higher end items such as shoes which your customer will use often and therefore see you’re branding often.You can also choose to have a database of all of your best customers and send them small gifts for their birthdays and other special occasions. This can be a very small gesture and yet it can mean a lot to your customer. This gesture alone can have your customers choosing your brand above another similar competing brand.

Make Company Communications Engaging For Employees

Often companies bombard employees with lots of information that they need at the time of induction, to have clarity on their job roles, to get important information regarding company objectives and agendas and so forth. However, as most of company literature is framed with text and printed formats, they tend to be boring and retention of such information is low among employees.

Engaging formats during company training sessions

In order to ensure that employees get the underlying company objectives and agenda as well as the core attributes of any program being launched, it is necessary to make the training programs and innovative materials. For such reasons many companies refer to training video production techniques. When training videos have created, these help to capture the attention of the attendants as compared to boring printed slides. Many training video programs are made interactive or have interesting animation to help break down complex concepts in forms that are easy to comprehend by the trainees.

Reaching out to vendors and clients

Many corporate video production techniques help create interesting videography of company profiles that can appeal to potential vendors or clients. Instead of boring printed or static online brochures, many companies resort to creating video files that showcase the key management figures of an organization, showcase the key objectives and work of a firm and so forth. Video brochures are the latest trend that helps engage clients and vendors in ways that static or printed brochures cannot.

Promotional programs to explore

This is an area where the videos have been in use, but new trends and innovative techniques make video programs unique even today. Videos are seen as a compelling way to get a brand message across, establish key attributes of a brand through the message or storytelling stance that is taken up. Indeed, the way a video is thought out and shot has a lot to do with the brand’s image which needs to be created in the minds of people. Hence, a video for brand promotion needs to be planned out very carefully. Usually experienced videographers consult with the marketing team of a company in order to understand the unique values and aspects of a brand and the story that needs to be told through the video. This also needs to be coherent with banners, ad displays and other media ads that are planned. These are usually planned in congruence with the storyline of the brand as depicted through the promotional video. Nowadays it is possible to refer to corporate videography services by consulting online directories.

4 Most Important Steps To Keep In Mind When Handling SMS Customer Support

Short message service or popularly known as SMS has become one of the most fast growing customer service tools today used in business marketing nowadays. It is a fast method of reaching out to customers, cost effective and personal service driven. While there are advantages to this form of advertising, there also needs to be precise strategies executed in order for it to be effective. Here are some ways in which customer support can be rendered via mobile marketing

Getting permission

Sending out text messages in bulk through a SMS provider is more personal than emailing because these texts specifically go to the personal device that your customer will be carrying. Therefore, getting permission before you start sending mass texts is of absolute importance and is legally required. This would otherwise be rendered as a nuisance and breach of privacy hence each customer must approve your service by willingly subscribing to your service alerts.

Greeting customers

Mobile marketing etiquette is as important as any other form of marketing. Upon a new subscription by a customer, it would be customary to send a welcome greeting through text. Other forms of SMS such as through web SMS can also be used. Make sure to give them a brief orientation on the guidelines on how to use your customer support service. Some of the main points that can be included are the service features and options, cost of each text, list of important keywords, FAQ’s and instructions to unsubscribe if needed. Check this link http://www.smscentral.com.au/online-sms/online-sms-portal-features/ to find out more details regarding web SMS.

Concise messages

Most people prefer to text any concerns or problems of their product or service rather than call or email because most often they expect instant and immediate responses. Hence, when replying, make sure that your answers are clear and precise. Do not forget to be professional every time you communicate with your customers, using text speak is not recommended.

Important notifications and channel options

A SMS customer support not only helps customers reach out to you easily, but this is also a great way for you to reach out to them providing them vital information on various concerns they might have. Sending them important notifications such as shipping updates or suspicious membership activity alerts will show customers that you are making an effort to caring about their welfare. Moreover, giving your customers who have more complicated queries the option of multiple channel options will help the smooth flow of how the concerns are handled without much inconvenience to the customer. This can be done by texting the customer a brief text instruction including a link or number to a specific customer support representative.

Ways In Which You Can Earn Some Extra Money

Money is something that we are all in need of. If it was not for money, our lives would have been much easier but it is made much complicated. A few extra dollars do not hurt to earn a few extra dollars. You might be in an urgent need of money or you might just want some extra dollars for a saving. Whatever it is, you might have tried out all the hard ways that you forgot all the easy and the most effective ways. Money are not hard to earn when you are clear of your dos, don’ts and know how’s. If you simply look around you, you might be able to spot a plenty of ways through which you can make a decent income. If you are not sure of what you need to be doing, here are some of the thing that you need to know about earning some extra money:

Look around your house

If you take your time to look around your house, you will realize that there are a lot of things that you no longer use. For example, you might not be using your old computer. In addition, there must be loads of stuff that are placed in a corner of your use without anyone using it. Yes, each house has old items. Have you ever thought of making some good use of these items that are in good quality but are of no use to your life? If you have not, it is the time that you do now. Once you have collected all the items that are in good quality but you cannot make use of, you need to realize that there is not always another person who will make good use of it. Therefore, you can complete the wants and the needs of both the parties once you collect all the items and arrange garage sales.

With garage sales, you can sell all your items for a very good price. You are not only earning some extra dollars in your free time without doing hard work but at the same time, you are giving your house a god clean. This is one of the easiest ways of earning money. If you try it once, you will feel the benefits that you can gain from day one.

Make use of your talents

We are all good at something that a majority are not. If you are having a certain type of a talent, you can simply make other people’s life good simply with what you are gifted with. Make sure that you charge a reasonable amount.

Working For An Exhibition

The purpose of hosting an exhibition would be allowing the populations to come to understand or grow a new interest for something that would be brought to their attention. It could be an art exhibition or it could be a ceremony which lets everyone see various new and old products on complete display and sometimes even the opportunity to purchase the things that catch their interest. It is essential that as the people behind this entire cause, that the hosting party does a terrific job on this matter, as they would all want a place that will allow them to advertise their goods, while the audience party would want to attend an event where they would feel welcomed. 

Realizing as to what must and must not be done

It is crucial to get a diverse audience; this would mean a higher income as well as the opportunity to gain a name for being good for anyone as well as everyone. Most tend to focus on a single proportion of the citizens present in a company, while the smarter crowd agrees that the more diverse the buyers – there would be better chance of gaining a higher demand and becoming known amongst other competitive brands. Therefore, when putting up the advertising banners for your great event, attempt to convey the idea that this event is for everyone, regardless of gender, ethnicity and social status. Click here for more info on advertising banners Sydney.

How to gain attention

We often tend to forget that not the entire population is focused on social media, every person likes something different. Therefore in order to gain an audience from every aspect of life, you must simply cater your products to fit everyone while at the same time you must provide information to the public that your products are in fact ideal for anyone. This could be done through posting about the held exhibition and all its products on social media while at the same time put up some good teardrop banners with the logo and information: around the venue, so that everyone would come to see that you are about to do something great.

Once the day comes

As soon as the day starts, you would be flooded by people who would be of various social groups – all coming because of the effective manner that you have announced your event. This is the result of managing to win hearts of everyone, and now your event would clearly be a success, empty stalls would be the least of your concerns. Therefore, be a little adventurous and post the ads on social media and put up all the banners and gather as many people as you could.

Tips To Plan The Perfect Event

Any event requires, a lot of planning, organizing, execution and management of resources. Do you want to organize a flawless dinner dance? Or perhaps your company wishes to host a corporate conference? Planning these events amidst hectic work schedules can be demanding. One must have ample time to run about from one end to the other to sort out the necessities for the event. This is when you need some extra hands, to take up the tension from your shoulders. Apart from the event alone, one must organize other needs for the event, such as preparing the presentations, delegating tasks and coordinating with suppliers among other things. Here are a few tips for planning an ideal event:

Planning the event within the budget

Events from simple gala dinners, to complex corporate fund raising functions can be successfully organized with the help of exhibition displays. The Internet is a good place to find a good event agency by skimming through online corporate magazines and event management websites.  A crucial step after choosing the agency is to talk about the budget. Ask for advice about how to plan the event within the limit of the budget.

You can now search for venues that can cater to the function one wishes to host. Are you having trouble choosing the venue? One can discuss with the event management company and come to a final decision. The company’s experience can help with the suitable option. Look through existing themes and designs to adorn the event. Decorations and lighting are vital to enhance the ambience for the guests.

Event catering and supplies

How successful would an event be if you forget to arrange something appetizing for the guests? Refreshments must be arranged. Collaborate with the portable exhibition stands Sydney , and decide on the food menu. Keep in mind to cater for both vegetarian and non-vegetarian guests. You wouldn’t want guests to leave without having food and beverages. The food menu should be adjusted depending on the event.  A buffet will be ideal for a party, but a variety of snacks and soft drinks will best suit an exhibition, or workshop.

Supplies differ from one event to another. For a party or festive function, supplies such as balloons, tape, paper towels and confetti would be needed. However, if it’s a corporate event; pens, pads, white boards, etc. would be required.

Enjoy a perfect event

After planning and organizing is done well, you will be able to run a smooth event. You wouldn’t have to worry because the event company will put everything in place. Successful events take place every day, so you can achieve this too.

Developing A Website For Your Business

Regardless of how well established your company is, in this modern day and age where technology is taking over a lot of things, you will most definitely have to have a website for your company. Regardless of the nature of the business, it is very important that you have a really good website for the company. This way if people want to know more about your company or your business, they can just go and search online. Otherwise, they will have to rely on word of mouth and this may not always be a good thing. Therefore, follow these steps to develop a good website for your company.

Select a Theme and Layout
The first thing you should do is to select a theme and layout. Depending on this, you can select the PPC management quotes that you are going to use in your website. If you are the sole owner of the company, the decision is entirely up to you, but it might be useful to consult the other employees of your business so that they have a say as well. This way, it’s less likely to go wrong.

Collect the Content Beforehand
It is also important that you collect all the content beforehand. Prior to getting started on the actual making of the website, make sure that you collect all the content that is necessary. This includes things like SEO marketing quotes Perth that you would be using as well. For this purpose, you might want to gather several of your employees who will have to go through your records and document everything in order to put up on the website.

 
Have a Timeline and Stick to it
Things like developing websites take a very long time. Therefore, it is very important that you have a very strict timeline and that you stick to it. This way, you will most definitely be sure to finish the website on the due date and you will actually be able to release it on the date you decided. This will be good practice for your company as well.

Have a Separate Team to maintain it
While you can always have the final say on what goes in the website and when, it is important that you have a separate team to maintain it. This is because; you will not have enough time to make sure that it is done correctly as well. Therefore, handpick and select a team that you are confident about and you will not have to worry about whether the job is done. This way, follow the above steps and you will have a great website. For more info about marketing quotes, visit https://marketingquotes.com.au/