Month: March 2017

Often companies bombard employees with lots of information that they need at the time of induction, to have clarity on their job roles, to get important information regarding company objectives and agendas and so forth. However, as most of company literature is framed with text and printed formats, they tend to be boring and retention of such information is low among employees.

Engaging formats during company training sessions

In order to ensure that employees get the underlying company objectives and agenda as well as the core attributes of any program being launched, it is necessary to make the training programs and innovative materials. For such reasons many companies refer to training video production techniques. When training videos have created, these help to capture the attention of the attendants as compared to boring printed slides. Many training video programs are made interactive or have interesting animation to help break down complex concepts in forms that are easy to comprehend by the trainees.

Reaching out to vendors and clients

Many corporate video production techniques help create interesting videography of company profiles that can appeal to potential vendors or clients. Instead of boring printed or static online brochures, many companies resort to creating video files that showcase the key management figures of an organization, showcase the key objectives and work of a firm and so forth. Video brochures are the latest trend that helps engage clients and vendors in ways that static or printed brochures cannot.

Promotional programs to explore

This is an area where the videos have been in use, but new trends and innovative techniques make video programs unique even today. Videos are seen as a compelling way to get a brand message across, establish key attributes of a brand through the message or storytelling stance that is taken up. Indeed, the way a video is thought out and shot has a lot to do with the brand’s image which needs to be created in the minds of people. Hence, a video for brand promotion needs to be planned out very carefully. Usually experienced videographers consult with the marketing team of a company in order to understand the unique values and aspects of a brand and the story that needs to be told through the video. This also needs to be coherent with banners, ad displays and other media ads that are planned. These are usually planned in congruence with the storyline of the brand as depicted through the promotional video. Nowadays it is possible to refer to corporate videography services by consulting online directories.

Short message service or popularly known as SMS has become one of the most fast growing customer service tools today used in business marketing nowadays. It is a fast method of reaching out to customers, cost effective and personal service driven. While there are advantages to this form of advertising, there also needs to be precise strategies executed in order for it to be effective. Here are some ways in which customer support can be rendered via mobile marketing

Getting permission

Sending out text messages in bulk through a SMS provider is more personal than emailing because these texts specifically go to the personal device that your customer will be carrying. Therefore, getting permission before you start sending mass texts is of absolute importance and is legally required. This would otherwise be rendered as a nuisance and breach of privacy hence each customer must approve your service by willingly subscribing to your service alerts.

Greeting customers

Mobile marketing etiquette is as important as any other form of marketing. Upon a new subscription by a customer, it would be customary to send a welcome greeting through text. Other forms of SMS such as through web SMS can also be used. Make sure to give them a brief orientation on the guidelines on how to use your customer support service. Some of the main points that can be included are the service features and options, cost of each text, list of important keywords, FAQ’s and instructions to unsubscribe if needed. Check this link http://www.smscentral.com.au/online-sms/online-sms-portal-features/ to find out more details regarding web SMS.

Concise messages

Most people prefer to text any concerns or problems of their product or service rather than call or email because most often they expect instant and immediate responses. Hence, when replying, make sure that your answers are clear and precise. Do not forget to be professional every time you communicate with your customers, using text speak is not recommended.

Important notifications and channel options

A SMS customer support not only helps customers reach out to you easily, but this is also a great way for you to reach out to them providing them vital information on various concerns they might have. Sending them important notifications such as shipping updates or suspicious membership activity alerts will show customers that you are making an effort to caring about their welfare. Moreover, giving your customers who have more complicated queries the option of multiple channel options will help the smooth flow of how the concerns are handled without much inconvenience to the customer. This can be done by texting the customer a brief text instruction including a link or number to a specific customer support representative.